From GSCC: “Ma Jun is one of China’s most prominent environmentalists. His book, China’s Water Crisis, has been compared to Rachel Carson’s Classic work, Silent Spring, which was instrumental in driving environmental change in the United States. “It’s not easy being green,” said Kermit the Frog of his amphibian existence. Talk to sourcing managers, auditing firms, and NGOs and you’ll hear it’s not so easy being truly green in supply chain management either.”